WEEK 9 – Curation Reviews

This week’s inquiry is to review two different examples of curation and consider the differences. The first curation is data-driven and editors have written the second curation.

According to Bradshaw (2013), although curation is fairly a new concept in journalism, the “practice of curation is as old as journalism itself.” Bradshaw (2013) also describes curation as a combination of elements that stem from a range of sources to help create content and that “journalism is also an act of curation.”

The first example is the Top 25 Hotels – World

Hosted by TripAdvisor Australia

This curation is visually pleasing, the simplistic style and chronological layout draws the eye to the images and context. The destination photographs are the site’s main feature and these are complimented with a quote from a recent happy traveller.

There are links to access additional information that provides travel details, booking enquiries, hotel websites, virtual tours and more reviews.

The reviews give good credibility to the site and more so because they are personalised quotes from identifiable travellers. Although the information on this site is clear and concise, there is minimal descriptive information in the main section of the webpage on the actual hotel itself.

Unless the user clicks the hotel website link to access more information. This site would be better suited to travellers who are simply looking for less information and more about location and cost.

The second example is the Gold Standard Hotels 2015

Hosted by Conde Nast Traveller

This example of curation immediately draws your attention to the title and web design.

The title “Gold Standard Hotel” seems to imply that the site is credible and prevalent to other sites.

The elegant layout design simulates that to an article in their magazine, it looks visually appealing and the photograph will prompt viewers to read the entire article.

The information is very descriptive and uses hospitality-industry jargon to entice travellers to stay at their recommended hotels at the pictured destination.

Within the descriptive paragraphs are links to further information about the destination and other sub-categories, giving travellers more travel and accommodation options.

There are also direct links to the hotels at the end of each paragraph, which opens a new page. Displayed below are positive quotes from reputable and credible media sources.

This curation example would certainly suit the ‘luxurious’ traveller/s who wish to experience the best of the best in hotel accommodation and exclusive destinations regardless of cost.


Best Hotels of 2015 2015, TripAdvisor Australia, viewed 20 September 2015, http://www.tripadvisor.com.au/TravelersChoice-Hotels-g1

Bradshaw, P 2013,’ Journalism *is* curation: tips on curation tools and techniques’ September 30 2013, viewed 20 September 2015, http://onlinejournalismblog.com/2013/09/30/curation-tools-tips-advice-journalism/

CQUniversity 2015, COMM11007 Media Writing: Week 9 Content Generation vs Content Curation, viewed 20 September 2015, https://moodle.cqu.edu.au/pluginfile.php/149427/mod_resource/content/4/2.%20COMM11007%20Week%209%20Lesson.pdf

Gold Stanard Hotels 2015, CNTraveller, viewed 20 September 2015, http://www.cntraveller.com/awards/the-gold-list/gold-standard-hotels-2015/viewall


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