This week’s inquiry was to review and compare three articles how they are presented in different ways (CQU 2015). These articles are based on the National Rugby League (NRL) team the Gold Coast Titans and although each story remains the same, each media communication type presents it in different ways. The objectives were to consider the audience, key messages and angles within each article.
The stories included are:
League Statement – NRL
It is evident that this article’s targeted audience are the fans, supporters and sponsors of the Titans team and club. The angle is to inform and reassure the concerned supporters that the current and future prospects of the club remain secure. National Rugby League (NRL) chief executive Dave Smith carefully presents to appease concerns associated with the clubs ownership, financial obligations and other issues facing and affecting the club’s status.
Smith clearly states that “Titan fans…will have the security of knowing their team has a long term future on the Gold Coast”, this positive and optimistic outlook aims at convincing fans and sponsors of a viable and stable future for the club. However, Smith later mentions of other issues lay ahead but fails to advise these other issues and when these would take place, this now leaves the audience questioning whether the current situation of the club is in fact viable and stable.
News Story – Gold Coast Bulletin
This article immediately draws the attention of its audience by its bold and compelling headline which states “CEO Dave Smith convinces the code’s boss to save the embattled club just weeks before it folded” (Meyn 2015). Appealing to the supporters and representatives of the Titans, the article further incorporates slanted views such as ‘crippling financial commitments’ which entices the reader at the beginning by intensifying such views descriptively to prompt an interesting read. This article is designed to grab the attention of the audience immediately before presenting actual information relevant to the purpose.
It goes on to describe that despite the clubs ‘set-backs’ including the drug allegations, the fans can be assured that the club will be one to be proud of . Smith states “What this does is it says to everybody out there that we are committed to the fans”, again refers to the fans that the board and club representatives are acting in the best interest of the club which is warranted by incorporating quotes from such members. `
Press Conference – ABC
The content of this article accurately describes what has been done to resolve the issues that have confronted the Titans, the most evident issue being the alleged drug scandal and in addition the clubs financial obligations. It includes positive quotes from members of the board for the intended purpose of easing and reassuring fans, as well as, informing and confirming the clubs current and future position in the NRL.
The factual information provided by the ABC is neutral and has been delivered in way that is direct which provides validity and clarity to the audience. Smith’s response to the drug scandal is professional and has quoted, “As facts emerge we will know more … and we will take the decisions we need to”, again advising the fans, sponsors and other public members that by no means will these concerns impede the future of the club and its main focus for security and stability.
ABC News 2015, ‘Gold Coast Titans taken over by NRL, placed in voluntary administration after drugs scandal’, 24th February, viewed 18th July 2015, http://www.abc.net.au/news/2015-02-24/nrl-takes-over-control-of-gold-coast-titans-amid-drugs-scandal/6247574
CQUniversity 2015, COMM11007 Media Writing: Week 1: iintroduction to media writing, CQUniversity, CQUniversity e-courses, viewed 17th July 2015, www.moodle.cqu.edu.au
Gold Coast Titans fans 2015, digital image, NRL.com, viewed 17th July 2015, www.nrl.com/nrl-takes-control-of-gold-coast-titans/tabid/10871/newsid/84020/default.aspx
Meyn, T 2015, ‘Five year blueprint convinced NRL boss to save Titans just weeks before Gold Coast NRL club would have folded’, Gold Coast Bulletin, 24th February, viewed 18th July 2015, http://www.goldcoastbulletin.com.au/sport/nrl/five-year-blueprint-convinced-nrl-boss-to-save-titans-just-weeks-before-gold-coast-nrl-club-would-have-folded/story-fnj9yd9w-1227237781936
NRL.com 2015, ‘NRL takes control of Gold Coast Titans’, 24th February, viewed 17th July 2015, http://www.nrl.com/nrl-takes-control-of-gold-coast-titans/tabid/10871/newsid/84020/default.aspx